Sell Out!

One beef I hear quite often is that bands “sell out”.  That is, they betray their fans and their heritage by changing their sound to sell more albums and make more money.  I’d like to address this issue.

As professional musicians their job is to write and record music, then perform it, to a sufficient level of competence that a critical mass of people are willing to purchase the music and pay to see them perform it.  It would be odd to suggest that a band deliberately write music to minimize their audience and income.   “We need to write music good enough that people actually buy it, but not so good that too many people like it.”

Having said that, I rarely watch the Grammy award shows and almost never listen to the bands and artists who win the most.  My own tastes center around AC/DC and Black Sabbath, plus stoner rock, the Beatles & Beach Boys, and progressive rock like Pink Floyd (who played stadiums in the late 70s, including Montreal!) and King Crimson (not the same level of popularity).   Some bands I like only play clubs and very likely will never play any larger venues:  Clutch and many stoner rock bands.  But if by some miracle Clutch had a top 10 album and were thrust into a spotlight headlining hockey arenas or music festivals, I’d be just as happy to see them there as I am to see them at the current places they play, mainly small local clubs.

Here are some examples.

Aerosmith.  Originally a classic rock band in the 1970s with an excellent album, Toys in the Attic, years later they hit it big with Permanent Vacation and other similar albums.   These are clearly more commercially oriented than Toys in the Attic, though you can be sure they continue to play the older material live.  Did they sell out?  Probably.  Are they worth seeing?  Sure.   Is the new material worth listening to?  Maybe on Spotify, but I wouldn’t spend my money on it.

Metallica.   Three thrash-defining albums with Cliff Burton on bass:  Kill ‘Em All, Ride the Lightning, and Master of Puppets.  Cliff died touring the last album, replaced by Jason Newsted, and the band blew everyone away with …And Justice For All.  Here’s an example of an album which achieves commercial success based on its merits rather than any deliberate attempt to sell for the sake of selling.  I’d argue the following album, self-titled Metallica, aka the Black Album, is more of the same, roughly the same running time of music divided into 12 songs instead of 9.   Because if you really thought the Black Album was the sellout, you’re wrong: it was the next album, Load.   Subsequent albums Re-Load and St. Anger gave us more of the same, Death Magnetic as well, and Hardwired…to Self-Destruct sounds like a return to the more traditional Metallica sound.

We saw the band tour recently in 2017, but the last show we saw was 1997, on the Load tour – our first show was (yes, I’ll mention it yet again) Donington 1985, on the Ride the Lightning tour.  We were not impressed with Re-Load through Death Man-getic and only Hardwired persuaded us to return to the camp.    

Def Leppard.   Did they sell out?  Yes.  Did they get away with it?  Remarkably, yes.  Initially yet another New Wave of British Heavy Metal band like Iron Maiden, Saxon, and Metallica-inspirers Diamond Head, Def Leppard had a forgettable debut album, On Through the Night, a killer second album, High’n’Dry (my favorite) produced by John “Mutt” Lange – the man responsible for AC/DC’s Highway to Hell, Back in Black, and For Those About to Rock (We Salute You) – and an excellent, if somewhat more commercial third album Pyromania which blew the doors open for them.   The next album, Hysteria, really threw off the pretense of metal and said, “ladies, line up here.”   However, it did eventually catch up with them after subsequent albums simply gave us more of the same and fans lost interest.  They still tour, but none of the albums have come close to matching Hysteria’s sales. 

Pink Floyd.  Here’s a weird case.  Obviously Dark Side of the Moon, Wish You Were Here, Animals and The Wall sold far more than Piper At the Gates of Dawn through Obscured By Clouds, the prior albums.  But arguably they should have – they are much stronger albums.  How often does anyone listen to “The Grand Vizier’s Garden Party” or “Sisyphus” (Mason and Wright’s studio contributions to Ummagumma)?  I certainly watch “Live at Pompeii” and enjoy Atom Heart Mother, but I’d say the later material is still better.  

  

Some bands actually go backwards, starting out trying to sell millions of albums and then switching to simply writing whatever material they feel like, without any concern for sales.

Deep Purple.  Guitarist Ritchie Blackmore, bassist Nick Simper, and keyboardist Jon Lord were frustrated with the lack of success of their respective bands in the late 60s and recruited singer Rod Evans and drummer Ian Paice to form Roundabout, quickly retitled Deep Purple.  From spring 1968 to summer 1969 they had three albums, Shades of Deep Purple, Book of Taliesyn, and (self-titled) Deep Purple, but despite touring the US opening for Cream and Vanilla Fudge, couldn’t get anyone much interested in them.  Their material was 50% covers and generally calculated to sell – and didn’t.   By July 1969 they’d persuaded singer Ian Gillan and bassist Roger Glover to quit their now-stagnant prior band Episode Six and by early 1970 had In Rock out in the record stores.  This was followed by Fireball and Machine Head.   Note, of Black Sabbath, Led Zeppelin and this band, only Deep Purple released a live album, Made in Japan, at the same time as the tour it was recorded on.  The band only became successful AFTER it stopped trying to be successful.  So much for that.

The Beatles.   Same deal here.   The earlier material was intended to move units, by Sgt. Pepper they decided to stop touring and record whatever they wanted to.  Of course, by then they had established themselves as a band people wanted to hear, so John-Paul-George-Ringo aren’t quite the same as Ian G-Roger-Ritchie-Jon-Ian P (aka Deep Purple Mark II).  Be that as it may, they also quit touring, foregoing what could have been lucrative tour income – if only they could get all those screaming girls to shut up.   

Note:  Frank Zappa is famous for hating the Beatles, and my understanding is that he disagreed with the prior analysis of Sgt. Pepper representing a break with their prior commercial tendencies, cynically concluding that the band simply changed its tactics but not its strategy.  In fact, he titled his third Mothers of Invention album We're Only In It For The Money and designed the cover as a deliberate parody of Sgt. Pepper's famous cover.  It's hard to miss the point Zappa was trying to make.

Oddly, he liked the Monkees, who if anything were far more egregious than the Beatles.  Zappa’s distinction was that the Monkees themselves were trying to break out of the commercial prison they’d agreed to play in, insisting on playing their own instruments on the albums and writing their own material.  Fair enough, except that the Beatles had been doing so since Please Please Me.  I can scarcely imagine that the Monkees themselves, or their biggest fans, would compare Headquarters to Sgt. Pepper.   Mind you, the bands themselves got along with each other, and the Beatles encouraged the Monkees to expand beyond their original commercial constraints.  In terms of 60s psychedelic idiocy, Magical Mystery Tour and Head are probably about equal.  Getting back to Zappa’s assessment of the Beatles, though, even Rubber Soul and Revolver are far different than Please Please Me, “Tomorrow Never Knows” lights years apart from “Love Me Do”.   I’m a big fan of Zappa, but I’m also a fan of the Beatles, and on this issue I’ll side with the Liverpool guys over Frank.

In general I find this tendency to scream “sell out” whenever a band begins to achieve more commercial success to be the rock equivalent of “snowflake” status.   It’s really convenient that this seem to happen AFTER the person has already been seeing the band in concert.   Anyhow.   Sometimes the material sells more because it’s better, sometimes not, not necessarily one or the other.  As noted, there’s Def Leppard and there’s Pink Floyd.  Decide after listening to the music itself, NOT because the band wound up at the Grammys.